![]() If you’re a produce buyer for a big mega-market, you might notice that this apple is not the right size or it’s got some blemishes or its not the right balance of red to green color. "That’s some of the most common feedback we get from folks is ‘Hey, this doesn't actually look that odd.' Sometimes that’s just because they’re getting a surplus item, but a lot of time, it’s just because what qualifies as imperfect is something remarkably small or subtle. "A lot of it doesn’t look as weird as people think it will – or expect it to," he said. Foods can also be thrown out if they're too close to their expiration date or if packaging has changed.Īnd while those cosmetic standards are at the heart of their mission, don't expect a box full of weirdly shaped or "ugly" vegetables if you sign up, said Brock. That means 20 billion pounds of produce go unharvested or unsold each year. don’t meet the strict cosmetic standards of grocery stores. It made a ton of sense, and we’re happy to make it finally happen."Īccording to Imperfect Produce, which has its headquarters in San Francisco, 20% of all fruits and vegetables grown in the U.S. "We know folks really care about sustainability. "We’re really excited to be coming to Detroit," he said. ![]() He said Chicago is one of their biggest markets, so it was just a question of building the infrastructure to get started in Detroit as well. ![]() "We're really focused on building a better food system for everybody."īrock said launching the service in Detroit has been on the company's radar for awhile. "The focus on reducing waste is really in the DNA of our company and the heart of our mission," said Reilly Brock, Imperfect Produce's content manager. One of the company’s slogans is “Groceries on a mission.” The company says by targeting foods that don't meet cosmetic standards for retailers, they’re cutting down on food waste. Prices for produce boxes - which customers can customize to pick and choose what they’d like - start at $12 for a small box each week and can go up to $43. They'll deliver to at least 13 communities in Metro Detroit, but delivery zones will be expanded as the company adds more cities and townships over the next few weeks and months. Imperfect Produce, a grocery subscription service started in 2015 and already available in two dozen cities across the United States, aims to reduce food waste by delivering boxes of fresh fruit and produce to customers that might otherwise be thrown out by farmers because of slight imperfections or irregular sizes. A new grocery delivery service will launch next week in Metro Detroit that puts a different spin on fruits and veggies that may look “ugly” or imperfect on the outside but taste just as good on the inside.
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